The Ministry of AYUSH has introduced a new quality mark “Ayushmark” for traditional medicine products like Ayurveda, Siddha, Unani, and Homeopathy. Products carrying this mark must undergo rigorous testing for purity, efficacy, and sourcing standards. The goal is to build global trust and expand exports to Europe, Japan, and the US. The certification process is managed jointly with the Bureau of Indian Standards and Ministry of Health.